sociologist Bourdieu (1977) introduced the Theory of Practice to explicate the relationship among Culture Dispositions-Practices. Specifically, culture dictates dispositions, which include beliefs, habits and values well-established and widely-shared within a society. Dispositions in turn influence practices, which are behaviors of everyday life. Drawing on Bourdieu’s theory, it is likely that people originating from different cultural backgrounds judge the same experience from markedly different perspectives. In turn, evaluation results may also differ on saliency. In the context of service industry, certain customer judgment and interpretations may be universal and others could be more culture specific in nature.