Generalization of the typology further enhances its utility
to industry and its contribution to innovation research. The
typology's generalizability can be illustrated by applying it to
a relatively broad industrial sector. The media industrial
sector includes the development, delivery, storage/archiving,
and marketing of news and entertainment content. The first
step of the typological analysis entails applying the typology
to an industrial technological system. Fig. 3 illustrates the
technological system for the media industrial sector. A critical
distinction is made between the system's priori and posterior
technologies.