idolizes Miami Heat star Dwyane Wade might drool over a pair of Air Jordan 12 Dwayne Wade PE shoes.23 One study of business students who aspired to the "executive" role found a strong relationship between products they associated with their ideal selves (see Chapter 5) and those they assumed that real executives own.24 Of course, it’s worth noting that as social media usage increases, the line between those we “know” and those we "friend" gets blurrier. Still, whether offline or online, we tend to seek out others who are similar. Indeed, one study even found that people on Twitter tend to follow others who