a salesperson can earn. Consequently, a salesperson’s compensation can grow faster and reach higher levels than that of personnel in other departments at comparable levels in an organization.
Exhibit 2.1 shows compensation information gleaned from a survey of 2,644 sales and marketing executives in a variety of industries. It also illustrates how compensation varies among top-level, mid low-level sales performers. Of course, new college graduates will start out significantly below the top, but as one can one see from Exhibit 2.1, the opportunity exists for considerable compensation growth based on performance.