Geographical breakdown of Ctrip’s main target market is in China. The company’s founder location and its development is concentrated in China. Ctrip has tried to meet the needs of Chinese tourists and is now going to expand the international market.
Ctrip’s main customer groups are Chinese customers. It is mainly based on the average budget to differentiate tourists. Ctrip is mainly aimed at the general public customers, young travel enthusiasts and business customers.
Customers choose Ctrip’s motivation for convenient travelling. Most customers care about that is price and perfect service. Ctrip system according to the level of consumption of different customers made a different travel products. For general customers, Ctrip launched mainly cheap and safe travel packages. For young tourists, Ctrip launched a completely personalized service and comprehensive information. Also, for business customers, Ctrip service is customized according to the needs of customers traveling.