You may start small, but you should still dream big. Ewing Marion Kauffman, the founder of Marion Labs, offers this encouragement to entrepreneurs and small business owners
You should not choose to be a common company. It is your right to build an uncommon company if you can—to seek the opportunity to compete, to desire to take the calcu¬lated risks, to dream, to build—yes, even to fail or succeed
Entrepreneurial Opportunities
as an entrepreneur, you must be able to identify attractive entrepreneurial op¬portunities. Such opportunities make the enterprise economically attractive for the owners while offering customers a product or service that is so appealing that they are willing to pay their hard-earned money for it. In other words, an entre¬preneur must find a way to create value for customers. An entrepreneurial opportunity, then, is an economically attractive and timely opportunity that creates value for both prospective customers and the firm’s owners. It involves much more than merely having a good idea.
Let’s look at three ventures started by some present-day entrepreneurs who have suc-cessfully created value for customers and themselves alike.