2. Today’s equivalent is a company called Navteq. *It is the leading provider of geographic data to the Internet mapping sites and the personal-navigation industry–the boiler room of the where-you-are-and-what-too-do business. *Its biggest competitor has been a Dutch company called Tele Atlas. *Most of the websites, car manufacturers, and gadget-makers get the bulk of their raw material from these two companies. *The clients differ mainly in how they choose to present the data. *This allows civilians1 to have preferences.