4.1. Project management and prerequisites
The eight great technical activities of the CRM-Iris
methodology must be managed and monitored in a similar
way to an engineering project (Chalmeta and Grangel,
2003). Because of this, in contrast to an organisations routine
activities and tasks, a CRM project must be conceived
as a set of activities for which specific resources are set
aside and which are expected to produce results within a
particular time period. To achieve this, the project management
must be supported by the techniques and methodologies
used in an engineering project to help with the
formulation, evaluation, management and monitoring
stages.