This study constructed a social accounting matrix (SAM) and a computable general
equilibrium model (CGE) for a particular village for the first time in Thailand by a household
census. The purpose was to investigate the direct and indirect effects of tourism price
increase on income generation and income distribution in the village. For the income
generation, the income multipliers varied from 1.55 -37.01. They depended heavily on the
rate of tourism price increase and the rate of endowment expansion. The value-added
multipliers were more stable which were clustered around 1.07 and 1.26. For the income
distribution, the results supported the argument of uneven income distribution. The richest
households gained the highest benefits in both terms of gross and real income. The poorest
households gained the least and even experienced the drop of their real consumption. This
was because the increasing consumer’s price which would offset some benefits that they may
gain indirectly via a hopeful but weak tourism-agricultural linkages. The study also found
that souvenir production was the top gainer among production sectors. This would lead to the
policy that souvenir production should be promoted together with community-based tourism
for other villages across the country.