Statement of the Problem
Thailand has developed very rapidly in recent years especially in the tourism sector. The number of foreign visitors to Thailand in December 2007 was 1,521,816 (Tourism Authority of Thailand, 2008). In terms of financial institutions, many banks in Thailand such as Bangkok Bank, Thai Farmers Bank, Siam Commercial Bank, including CIMB Thai Bank have opened branches and currency exchange booths in tourist hotspots in order to increase their reach to foreign customers.
Statement of the ProblemThailand has developed very rapidly in recent years especially in the tourism sector. The number of foreign visitors to Thailand in December 2007 was 1,521,816 (Tourism Authority of Thailand, 2008). In terms of financial institutions, many banks in Thailand such as Bangkok Bank, Thai Farmers Bank, Siam Commercial Bank, including CIMB Thai Bank have opened branches and currency exchange booths in tourist hotspots in order to increase their reach to foreign customers.
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