Utilitarianism affirms the basic assumptions of mainline economics. Its notion of an optimizing economic actor is individuation based. Consequently individual interests or preferences form the basis for social outcomes. In addition, utilitarianism assumes that moral actions are essentially based on rational decision making. Rationality therefore constitutes not only an appropriate but an ethical basis for decision making (Hare, 1991). Even if the rational acting homo oeconomicus does not operate as rationally as he might, and differences between ideal and actual behavior are recognized, rational intent may justify irrational outcomes. And finally, objectivity is the basis for ethical decision making. While this is to curtail undue assertions of self-interest which would violate the social interests the assumption of objectivity, even if it takes the form of a “veil of ignorance”, affirms distance and separability.