Considering the same example, more appropriate motivational appeals should be considered. As mentioned in the above conducted analysis, the constant display of humour creates the context of a joke for the “Stop Phubbing” campaign. A more viable approach would be to resort to fear appeals that would focus on communicating the importance of not losing sight of the real world, in favour of the virtual environment. The emphasis should be placed on the actual physical needs that every human has, for example the need for physical contact, and how the online environment could not possibly fulfil those needs. Furthermore, the fear appeal could also be communicated in the context of a developing dependency to their mobile device that people tend to have. The characteristics that induce this dependency should be highlighted, such as the tendency to ignore the people around (issue addressed in this paper), a negative influence that the constant exposure to the mobile device might have on a person’s