• Remember the importance of body language (accounts for 55% of the message, compared with what you say (7%) and how you sound (38%)).
• Smile, make appropriate eye contact, and speak clearly and naturally.
• Practice makes perfect! Have a friend or family member listen to your pitch and give you constructive criticism. Remember, your granny should be able to grasp what you do for a living.
• Know the figures and assumptions behind your sales figures, profit/loss and break-even point, and prices. Be able to justify your numbers!
• Relax! You’ve put in the hard work. Be proud of your business idea.