A few years ago you would have the digital team on one side and the marketing team on the other. It can no longer be that way. Digital has to be part of everything now so the two have to be fully integrated. As one marketer recently suggested: Companies do not necessarily need a digital strategy, what they really need to know is how to plug the digital component into the complex process of how consumers make purchasing decisions!
These are just some of the main trends I see happening in marketing over the next few years but there will certainly be others. That’s what’s great about my job; we got to discuss these and other ideas with some brilliant marketers over two days at IMD at the Chief Marketing Officer Roundtable.