Kampol, whose firm provides fully integrated online marketing services, said iTopPlus’s online advertising business in Thailand was worth Bt9.87 million last year, and was growing by 50 per cent annually.
Around 60 per cent of the clients are small and medium-sized enterprises, with online media purchases by SMEs increasing by about 30 per cent from the previous year.
The figure indicates that Thai SMEs are now embracing the online advertising trend, which used to be limited to larger corporate clients, he said.
Google now has many more tools and techniques suitable for different types of SME businesses, he added. For instance, keyword searching can be refined based on analysis, making each word appropriate to the business to help reach the right target.
Keyword bidding is designed to ensure your budget is well spent, besides which negative keywords help businesses save the cost required for modifying searches.
Google’s AdWords advertising average position, meanwhile, is aimed at yielding the ultimate outcomes.
Users of these tools can see searches displayed in foreign countries, hence expanding their customer base, he explained.
"At the same time, content on SMEs’ main websites must be provided in two more languages, Chinese and Japanese, while businesses should prepare for expansion of online marketing to meet the above-mentioned demands.