SADIA is a food-processing company that operates in the segments of processed frozen foods, chilled foods and margarines. Founded in 1944, the company is a domestic leader in all the segments in which it operates, being also one of the largest food companies in Latin America, and one of Brazil’s top exporters.
The brand is recognized for its excellence in the agribusiness industry, and in the production and innovation of food products derived from pork, beef, chicken and turkey, in addition to pasta, margarines and desserts. Since 2001, SADIA has been voted the most valued brand in the Brazilian food sector in surveys carried out by UK consultancy Interbrand.
The company’s strategic focus has moved increasingly towards internationalization and the production and distribution of processed frozen and chilled foods - products of higher added value which make consumers’ lives easier.