The societal factors in this case include the opportunities and constraints that come
with the emerging market economy and the educational and training sectors in Thailand
and the neighboring countries. These factors will partly determine the nature of marketing
and success of these programs. The organizational factors in this case will include
the university faculty resources whose availability and competence will impact the
timely planning and delivery quality. Financial resources, information technology, and
support from the organization will play a role in the success of the marketing efforts.