The strategic initiative begins and ends with the plan; little attention
is given to actual implementation. This sometimes happens because the
managers involved exhaust themselves in the planning activity and have
no energy left to do the things necessary to put it into effect. They also
may not understand the additional steps required—breaking down broad
goals into narrower actionable tasks, setting time deadlines for completion,
delegating primary authority to specific individuals, allocating appropriate
resources, constantly measuring progress, and making small and
large adjustments. The plan may be broadcast to the organization and its
execution left to employees who are more concerned with their immediate
operational tasks. The strategic plan is forgotten