Elena Knezhevich founded Fragrantica together with Zoran Knezevic in 2007. Since then Elena has taken care of its design and content as the Editor-in-Chief.
Elena was born in Russia, studied Slavic languages and literature in Moscow, and lived in Sarajevo and Belgrade, where the idea of Fragrantica was born. Now she resides in California.
"I have had a nomadic life style since I was born, changing homes, cities and countries. I love having this island on the Internet that I built myself, to reach from everywhere and feel at home."