The Chief Marketing Officer reports directly to the Chief Executive Officer and is primarily in charge of conducting a company's marketing strategy. The CMO has various responsibilities, from marketing communication, market research, distribution channel management, to product development, sales management and pricing. Its main task in any organization is to connect the company with its customers, helping it to become a customer centric organization. A CMO has an in-depth knowledge about customers and markets and has the responsibility to point a company in the right direction in order to facilitate its growth.