Valentine’s Day, 2006. Early results showed that there was a broad appeal from both current Hallmark Card consumers and new consumers. Previous card consumers and new consumers were relatively equal (51 to 49 percent) in the sales for the holiday but it was a major success as the new consumers did not buy the cards for Valentine’s Day in 2005. In conclusion, consumers of the new soundcards were more likely to be younger and newer to the Hallmark Card market.