Kit Kat’s advertising is
concentrated in two media:
● television commercials - which
follow the well-known Have a
Break tradition
● posters - where the powerful
colours of the pack and product
are used to dramatise the
message.
A particular challenge for the
advertisers is to appeal to both the
consumers and the purchasers. Women
account for two thirds of all
confectionery sales, but a large
proportion of these purchases are
subsequently consumed by children.
Men eat as much as they purchase
suggesting they are less generous!