As also seen from the results above, the ratings of liking, wanting
and sensory satisfaction seems quite similar (see also Table 4). To test
how similar the ratings were, Pearson's correlation coefficients were
calculated. As expected Pearson's correlations were rather high ranging
from R2 = 0.62 for the correlation between liking and sensory satisfaction
to R2 = 0.7 for the correlation between liking and wanting.
Even though liking, wanting and sensory satisfaction are all hedonic
measurements, they are in theory rather diverse. As regards liking and
wanting, literature indicate that we are able to dissociate the two
(Cardello et al., 2000; Mela, 2006). Sensory satisfaction as used here is
a rather new term and the main difference between this measurement
compared to both liking and wanting is that it is believed more specific
focussing on the sensory stimuli (Andersen & Hyldig, 2015a, 2015b).