In early 2001, the Minor Food Group launched The Pizza Company in Thailand. It offered Thai consumers a fresh and innovative approach to pizza based on richer and heavier toppings, greater variety with thirty pizza toppings to choose from, an appealing new cheese blend, new appetizers and an overall dining experience unavailable at any of the world’s better known pizza restaurants. From the day of its launch, The Pizza Company has been Thailand’s market leader in both the dine-in and delivery segments with an estimated 70% share of the Thai market.