Sustainable development became popular
with the publication of the Brundtland Report
[World Commission on Environment and
Development 1987]. There, it was defined as
a process aiming for development aspirations
of contemporary generation meeting, and in
the same enabling meeting these aspirations by
the future generations as well. Thus sustainable
development is about reaching a balance
between economic, social, and environmental
goals, as well as people's participation in
the planning process in order to gain their input
and support [Sneddon et. al 2006] For
a company, sustainable development means
adoption of such business strategy and such
actions that contribute to satisfying present
needs of company and its stakeholders, as well
as simultaneous protection, maintenance and
strengthening of human and environmental
potential which will be needed in the future
[Sidorczuk-Pietraszko 2007].