As discussed in one of my previous articles about Ocean Bill of lading, Seaway Bill of Lading & Memo Bill of Lading, when a bill of lading is issued in Original, other than consigning the bill to a direct customer (Straight Bill of Lading), the shipper has the option to consign the shipment as below (in another of my articles about duly discharged bills of lading, I have discussed the permutations and the endorsements required for each of these instances) :