The limited empirical work Dowell, Hart, Yeung, and Bernard (2000) focusing on
environmental dimension suggested that MNEs adopting
a single global standard have higher Tobin’ Q than firms
defaulting less stringent, or poorly enforced host country
standards [8]. As our knowledge, it is not direct evidence
about effect of MNE CSR in host country on their
branches’ performance in emerging markets.
As Lam (2009) claim, it is new issue for MNEs in
China to engage CSR in a transient economy existing
neither strong regulations nor strong independent
organizations to monitor MNEs’ behavior [15]. So it is
important to provide important enlightens for
management practice in these regions in China.