cientists and farmers can learn from history. Because of challenges caused by glyphosate-resistant weeds, new technologies are being developed to improve weed control. One of these technologies is a trait which confers dicamba-resistance to soybean, which is naturally very susceptible to dicamba. This will allow the use of a new herbicide in soybean that will help control some of the resistant weeds. Dicamba resistant soybeans are expected to be commercialized in 2014, pending regulatory approval (Moore, 2010; Toner, 2009). However, scientists want this technology to be used in a way that avoids resistant weeds from developing and preserves it as a useful tool for farmers to manage weeds and protect crop yield. But concern about resistance developing is sometimes not enough to convince farmers to think about the long-term. A scientist's best method to motivate change is to make a discovery and then tell the discovery story. We will see in this research story a discovery that should motivate the appropriate use of dicamba resistance in crops to preserve it as a long-term tool for weed control.