Those individuals that have money may not spend it in good taste. There is a difference between "wealthy" and "classy". Wealthy people have the means to throw money around and acquire whatever they are promoting on Rodeo Drive. But that doesn't mean they love that fragrance, it may be because that particular perfume is hard to find and the cost to acquire it coincides. This may not make them smell wealthy and also tend to lead people in inquiring how classy that scent is on that person depending on how and when they wear it.