British TV bosses have banned a commercial made by Australia’s tourism industry. The ad will not be shown because of the words “bloody hell” in the slogan, "So where the bloody hell are you?" The question is an invite for Brits to take a vacation in Australia. However, the conservative advertising execs decided it was “bad” language and too rude for British ears. The colorful commercial highlights all the things Australia is famous for - lovely beaches, crystal clear ocean, aboriginal dancing and beer. British people can see the ad in full in cinemas, newspapers and on the Internet.
Australia’s Tourism Minister Fran Bailey is shocked by the ban and said it was “comical”. She added that research showed “the British [love] our…sense of humor”. Tourism executive Scott Morrison is also amazed at the decision. However, the ban has given the “visit Australia” campaign a lot of free publicity. Some Aussies agree with the ban. One politician said: “People can usually say those things to somebody they know well…in this instance, we’re talking to strangers of a different culture who I think may be offended.”
WARM-UPS
British TV bosses have banned a commercial made by Australia’s tourism industry. The ad will not be shown because of the words “bloody hell” in the slogan, "So where the bloody hell are you?" The question is an invite for Brits to take a vacation in Australia. However, the conservative advertising execs decided it was “bad” language and too rude for British ears. The colorful commercial highlights all the things Australia is famous for - lovely beaches, crystal clear ocean, aboriginal dancing and beer. British people can see the ad in full in cinemas, newspapers and on the Internet.
Australia’s Tourism Minister Fran Bailey is shocked by the ban and said it was “comical”. She added that research showed “the British [love] our…sense of humor”. Tourism executive Scott Morrison is also amazed at the decision. However, the ban has given the “visit Australia” campaign a lot of free publicity. Some Aussies agree with the ban. One politician said: “People can usually say those things to somebody they know well…in this instance, we’re talking to strangers of a different culture who I think may be offended.”
WARM-UPS
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