The importance of reading undertaken in childhood cannot be underestimated; it provides a love of reading for pleasure as well as a foundation for the acquisition of knowledge. In the United Kingdom, the significance of literacy and the development of reading skills are issues which have been reinforced by their becoming a priority for Governments. There have latterly been a number of high-profile, government-funded initiatives to promote reading and to improve literacy, such as a second Government funded Year of Reading 2008 [1], the National Reading Campaign [2] and ‘Reading Champions’ [3]. These apply to both adults and children, but it is important that young people develop reading skills as early as possible. These initiatives have been introduced to some extent to counteract anxieties that “the proliferation of other media competing for children’s leisure time—television, film, DVDs, computer games and the internet—presents a genuine threat to the more traditional activity of reading” [4].