It is
important to include
community’s perspective
because rural tourism cannot be successful without community support. There is
lack of approach to highlight the issues hindering the active participation of communities in tourism planning and implications.
The aim of this research is to develop a framework for repositioning of rural tourism, by addressing community approach rather
than just a tourist industry. The proposed framework, developed on the indicators from literature, will help to explore local
community’s perspective on current positioning and will identify the gaps for a potential repositioning. The study will provide
insights to local communities, government, policymakers and other stakeholders and help them to develop effective rural tourism
strategies.