This is our 15 minutes of fame. Sell out while you still have the chance. When the Gen X media virus runs its course (as all do), you'll still be stuck in that McJob collecting interest on irony bonds, gathering cobwebs in middle management, preventing you from from getting After all, it's attention that we've wanted all along approval from our elder siblings. Culture In is fi nally bent over on the stretcher, eagerly accepting our penetration. Seize the media by the hips and take the plunge.