Victoria Marchiony, 22, devoted her final semester at the Temple University School of Media and Communication to researching what makes "hipsters" tick. She started by looking at how the hipster, defined by Urban Dictionary as "a subculture of men and women typically in their 20s and 30s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence and witty banter," is generally portrayed in media.