For specialty jewelers, the two-month period represented about a third of the year’s revenues, averaging 32.4% of sales between 1992 and 2007. There has been a change since then, as noted by annual sales in 2009–2013 during the November–December period, which averaged only 27.8%. Here too, the importance of the holiday season has declined steadily in the last three years. In 2014, only 26.4% of annual sales or only about a quarter of annual revenue was generated during the last two months of the year.