When I first started with aromatherapy and essential oils in the late 80’s, the largest obstacle in reaching people was the complete lack of awareness. “Aromatherapy, what’s that? Some kind of mumbo-jumbo?” Another obstacle was finding good quality essential oils since most oils went to the large market-place; perfumery, food-stuffs etc. Finding pure, unadulterated, organic or wild essential oils was not easy…Especially in Sweden which was nowhere-land when it came to aromatherapy. We were a small group of 4 or 5 people working with essential oils in Sweden at the time and we worked very hard on the quality issue. UK was way ahead at the time and that’s where we would find most of our essential oils; from people such as Robert Tisserand, Shirley Price and Jan Kusmirek, who had worked for years on creating a niche for quality oils and spending time traveling to growers and producers all over the world to make it happen.