What Color Are You Today? Color Connotations
Another color rule to become familiar with is that colors often carry with them certain
connotations relating to feelings (sad, happy), conditions (good, poor), and things
(trees, sky). Color connotations are not uniform across all cultures but there still
are some common map‑related color connotations that do cross cultural boundaries.
These are listed in Figure 5.11. Keep these in mind when creating your map because
you do not want to send the wrong message by, for example, trying to highlight