Special "small size" artwork should be used when reproducing the horizontal tagline in cases where it’s needed to be 1-7/8" or smaller (measured from “S” to the right side edge of the "r" in "better"). For the stacked tagline, it should be used when smaller than 11/16" (measured from "S" to the right edge of "y" in "money".) You’ll find it easier to read and reproduce.