Who Uses Accounting Data
The specifi c fi nancial information that a user needs depends upon the kinds of
decisions the user makes. There are two broad groups of users of fi nancial information: internal users and external users.
INTERNAL USERS
Internal users of accounting information are managers who plan, organize, and
run the business. These include marketing managers, production supervisors,
fi nance directors, and company offi cers. In running a business, internal users
must answer many important questions, as shown in Illustration 1-2.