Blue Ocean Strategy is the result of over 20 years of research by Professors W. Chan Kim and Renee Mauborgne of INSEAD. The professors studied over 150 strategic moves by companies between 1880 and 2000 across more than 30 industries to see what made some a success and some fail. This groundbreaking research spawned the Blue Ocean Strategy concepts, analytical tools and frameworks, that were first outlined in a series of Harvard Business Review articles and refined into the Harvard Business Press book Blue Ocean Strategy published in 2005. - See more at: http://www.blueoceanstrategyaustralia.com.au/what-is-bos/#sthash.XN8fjzYL.dpuf