14. Hammerhead: A headline placed vertically alongside an article, rather than above it.
15. Centerpiece: A photo and story that go together in a prominent display on Page One or a cover page, often a focal point of the Sunday paper.
16. Fold: The mid-page horizontal crease, used to define story and photo location. Placement "above the fold" enhances impact, especially on Page One.
17. Off-lead: A Page One story above the fold but not as prominently displayed as the lead story, or the one with the biggest headline.