The concept of media literacy like that literacy itself has long proved contentious. The hugely significant skills of reading and writing have been augmented by the also-significant skill of “reading” audiovisual material from the mid-twentieth century onwards. Today as withness a furture major shift in information and communication technology, a new from of literacy is emerging,uneasily termed computer literacy or internet literacy. This new from of literacy if its is indeed new and if it is appropriately labeled literacy lies at the heart of a series of lively debates intersecting the academy the policy community and the public.