It is recommended this research be conducted on a larger scale, incorporating a balanced
mix of all age groups. A larger-scale research, availing of random sampling, would
enhance the generalisability of the results. This study found trust is considered less
important in a social networking context compared with an e-commerce environment.
An interesting study to pursue would be to measure the importance of trust in a social
networking site relative to e-commerce websites. Another possible research area would
be to examine the importance of trust in social networking sites relative to other drivers
of social networking activity. The study conducted is relevant and timely given the
controversy surrounding Facebook and its privacy stance and the recent changes made
to its privacy settings. In order to progress the research further, a longitudinal study
monitoring continued changes to Facebook (new features, services and privacy settings/
policy) would be interesting to observe going forward. Reactions to these changes by
Facebook users should be closely examined to enable a more in-depth look at their
perceptions of privacy.