Community Radio Stations (CRS) in the Nepalese Republic (Republic of Nepal) launched the Campaign. National TV & Radio programs featured environmental slogans and news. The Nepalese Government launched various programs in collaboration with UNESCO. The Gurkha Army was a participant in environmental cleanup programmes which received much media attention and celebrity participation.
Zee News launched 'My Earth, My Duty’ campaign. This campaign has entered the Limca Book of Records for a novel effort: for planting more than 7,300,000 trees in one single day across 34 cities and 250,000 villages on 25 August 2010. NDTV launched "Greenathon" Campaign. This campaign was launched in the year 2008 and served as India's first ever-nationwide campaign to save the environment.