Microsoft’s AdCenter (or AdQuality) is a competitor to the Google Advertising programs like AdSense. After the integration of the Yahoo-Microsoft search allinace and the advertising framework, it is still a distant No. 2 behind the Google offerings. It makes sense to study the Microsoft offering from the perspective of the 4PMarketing Mix. It would help in determining the unique selling point of the product or offering. So Microsoft has used the principles of 4Ps comes to help, As follows.