Special Characteristics of Travel and Tourism
Tourism has several unique characteristics as follow
Intangibility. The essential dimerence berween goods and services is that goods are produced but services are porformed.
Inseparability. This means tha the acs of production and consumption is simultaneous and takes place the same environment. not in the consumer's home environment. also means that most of the sull of the service companies have some consumer contact and are seen by the customer
Perishability. Products can be slored for future sale: services cannod. Services are peridable"like a running tap in a sink with do plug The sale of an empty botel roorn, airline seat is lost forever. Services, more importanlly. Lhe time available to experience them, cannot be stored. For example. there is only one chance to enjoy a summer vacation in 1990. No possibility of creating and bolding stocks
variability Consumers have different demands and service providers also provide many kinds of services.