Overall, Starbucks is a strong corporation that is in a growing industry. The
researcher discovered that Starbucks is taking a strong stand in the coffee industry and
initiating promising strategic and environmental goals. It is also securing coffee supplies
from India as well as China in order to keep its costs under control. Over the next few
years, Starbucks will continue to grow in the international market. Although two-thirds
of its stores are currently domestic, over the next few years the percentage of foreign stores will escalate. Starbucks is handling the transition from a domestic to international
company very smoothly. It is taking the right steps to allow it to succeed in its long term
goals. Starbucks’ strong business model can and should be copied by international
businesses. Starbucks is a company that takes their global product and customizes it to fit
local and cultural needs of different regions and communities. They have a transnational
business model that allows them to have a universal product that can be tailored to fit
national needs. Starbucks’ system of corporate learning allows them to gain knowledge
of new marketing or product ideas that can then be transferred to other national areas
within Starbucks. Starbucks has to be responsive to its varying markets as well.
Economic crashes and political instability can ruin a business market. Starbucks has to be
aware of the changes in the government and culture in order to better forecast the
problems that they will be facing. It is important for Starbucks to continue its strong
system of communication in order continue growing as a business.