And what about advertising and sports? There are hundreds of large banners surrounding sports stadiums, and hundreds, thousands, even millions of people notice them. Professional sports depend on advertising to pay for the fields, the equipment, and yes, even the salaries of professional athletes. Think about the Super Bowl in the United States. Everyone looks forward to this annual event, even those who do not like football, because the commercials are known to be the best of the year. Companies pay as mush as a million dollars for 60 seconds of advertising time during this event, so a lot of effort goes into these commercials. As a result, viewers want to watch the commercials almost as much as the sports.