Even more significantly for designers, there is a tremendous diversity within the population of older adults and people with dementia. Considering them as one homogenous group ignores the fact that the over 65‟s are diverse with respect to cognitive ability, living arrangements, age (as within this group there are in fact multiple generations), income and health. In fact, as a collection of individuals, people above the age of 65 years old, comprise a group that is considerably more diverse than members of the general (younger) population [12]. As such, the experience of each individual older person is unique to them and shapes their expectations when they encounter a new technology in ways that an interaction designer does not necessarily account for [27].