Video Case EcoistAt least one compa

Video Case Ecoist
At least one company has taken the old phrase “One man’s trash is another man’s treasure” and turned it into a business model. Ecoist is a company that uses discarded packaging materials from multinational brands like Coca-Cola, Frito-Lay, Disney, and Mars to craft high-end handbags that would thrill even the most discriminating fashionistas. When the company first started in 2004, consumer perceptions of goods made from recycled materials weren’t very positive. This video describes how Ecoist found opportunity in a growing wave of environmentalism. Not only does Ecoist capitalize on low-cost materials and the brand images of some of the
world’s major brands, it comes out smelling like a rose as it saves tons of trash from landfills. After viewing the video featuring Ecoist, answer the following questions:
1. How engaged was Ecoist in analyzing the marketing environment before it launched its first company?
2. What trends in the marketing environment have contributed to the success of Ecoist?
3. Is Ecoist’s strategy more about recycling or about creating value for customers? Explain.

ผลลัพธ์ (คลิงออน) 1:

video Case ecoist"wa' loD trash latlh loD treasure" ngo' je 'ej 'oH tlhe' vaj malja' ghantoH qaSlaH wa' wey. packaging Hap 'u' vo' multinational brands coca-cola, frito-lan chaH, disney, 'ej mars craft high-end handbags, vabDot 'ach discriminate fashionistas thrill 'e' polHa' choHwI'maj wey qar ecoist. HeghDI' started wey first pa' 2004, consumer perceptions goods vo' recycle Hap 'u' chenmoH weren't SoHvaD be. chay' 'eb tu' ecoist neH HoSchoH joq environmentalism Del video. wej neH capitalize ecoist 'eS-cost Hap 'u' brand ghItlhvam 'op 'ej qo' chaH Dapon 'e' yI brands, mejDI' 'oH largh rur rose Hoch vo' landfills tons trash pol. qaSpu'DI' video featuring ecoist jIH, tlha' yu' jang: 1. chay' chu' ecoist qaStaHvIS malja''e' environment poj ngejtaH wey first launched 'oH? 2. ghaq malja''e' environment trends nuq Qapla' ecoist? 3. ecoist Dup latlh ta' vIHtaHbogh recycling pagh vIHtaHbogh lo'laHghach chenmoH customers? QIj.